If you're thinking about building a new e-commerce store, the first choice you'll need to make is between three main platforms: WordPress, Magento, and Shopify. All of the platforms have their pros and cons, but Shopify has become one of the most popular choices for budding entrepreneurs looking to dive into online sales with minimum hassle.
1. Why use Shopify to develop an e-commerce store?
Shopify
is a powerful e-commerce platform that lets you create an online store and sell
products from your own website. The Shopify platform makes it easy for you to
create a beautiful, mobile-friendly website and quickly start selling products
online. With the Shopify CMS you can not only create unique and creative
stores, you can also manage and also publish content online. The Shopify store
is an ideal place to start your online sales journey. With a subscription-based
store, you get more customers in your hands faster. Thanks to a simple buy now,
pay later feature, you can easily set up payment options and automatic
invoicing. Using Shopify is great for online stores located in Apple stores and
online gifts — no complicated shipping or complicated inventory management is
needed. On the surface, the Shopify CMS looks very similar to WordPress. But
there are some key differences that make using WordPress superior to Shopify.
For starters, it has more options for store layout, displays, fonts, and more.
The finite number of upload slots for your store pages also needs to be taken
into consideration, as well as the bad habit of leaving important information
visible on the homepage — like the full address of an item or reviews — can be
painful to get right. With WordPress, the process of adding products to your
store takes multiple steps. In the Shopify setup, all you need to do is select
one of your products, add an item to your cart, then make products updates. All
the updates are automatically uploaded via the Shopify built-in Cross-Channel
CMS (CMS). It’s important to mention that WordPress is definitely more
expensive than Shopify. Leveling up your instructional skills to get the most
value out of your Shopify store is highly advised. How to set up Shopify? The
most common way of starting an online store is by using WordPress.
2. How to get started with Shopify development
To get started with Shopify development, you need to sign up for a free developer account: https://developer.shopify.com/apps/manage/apps/. Shopify shopify themes have quickly become popular amongst e-commerce stores, and with good reason: they are often styled as closely as possible to fit the look and feel of your go-to store. You don't necessarily need a theme to create a seamless user interface, as the themes themselves offer many different ways to re-skin your store. As a Shopify store owner (or implementing your store using a third-party) you can get a lot of information — and inspiration — from your themes. For instance, I'm an absolute fan of Fresh Web Explorer's minimalist but creative aesthetic: Themes can also play a key role in the developer workflow. They drastically improve the speed of development by distributing production code between a variety of files, making the code more flexible: Shopify development begins with a developer setup In order to get your development going, you'll need to set up an account with an online developer tool kit such as RubyMine or Ngrok for your platform of choice. This will allow you to download a pre-built installation of Shopify onto your computer, rather than dealing with the often time-consuming installation of brick-and-mortar stores. Our chosen toolkit of choice is Rocket.io, the cloud platform recommended by Shopify, but feel free to use another provider of your choice. Launch it up and let it begin the installation process of your Shopify store: From here you should be presented with a simple screen which asks which language you'd like to build your app in. We'll be using Ruby, so select 'Ruby' to see the full list of available languages to choose from. Of course, for this guide we'll be focusing on the grown-up version of the Shopify platform, called Shopify Basic.
3. What are the key features of Shopify for merchants?
The
key features for Shopify merchants are the app store, which has over 1,000 apps
that you can add to your store, and the Shopify mobile app, which lets you
check in to your store from anywhere and manage your orders. The Shopify app is
free to download and is built right into your phone. The store then imports
into the app, which is free to download (because Google), and gives you a
button to charge for the store. After setting that up, the free store was
designed for merchants of all sizes, but as your store grows, you may decide to
start charging a subscription fee. For every $1,000 in revenue, you’re given
the option to pay 1% ($0.01) or 3% ($0.03) of each sale as a one-time fee to
Shopify. With an annual plan costing $39.99, that works out to $7.88 per
transaction or $44.35 per year, saving you money in the long run from setting
up payments for your customers.
“The
Shopify app is simple to set up, simple to use and provides a portal into an
e-commerce backend, so you don’t need a lot to get going.” — Casper van Fooke,
The Complete Setup for Shopify Ecommerce Some merchants, however, prefer creating the e-commerce store on a website. For these merchants, a Magento store is preferred because it’s easier to manage the site and scale up merchant accounts. The store comes with extensive pre-installed themes and includes a search function that looks good. Depending on what you want to sell, Magento’s themes provide a completely different look to your store. Some themes, such as Shopify Shopping, Bootstrap, Snowflake, Confluence, and Contact Form 7, just look amazing. Other themes give you more functionality or more flexibility. For example, Shopify Connect gives you widgets, Cartography lets you preview your cart before submitting it, CreateChild offers a simple way to create and manage product categories, and Shopify UDRP allows you to segregate products by different URIs.
4. How is Shopify development different from other platforms?
The
biggest difference between developing for Shopify and other platforms is that
Shopify is a completely hosted platform. That means we take care of all the
servers and storage for you. On other platforms, you’d have to pay for servers
and storage yourself. This makes Shopify development more scalable and more
affordable for businesses of any size. With Shopify, we make it as simple as
possible for you to test any changes you make to your store using its built-in
CI/CD pipeline. Take a look at this demo to see exactly how easy it is and just
how seamless the development process is. Your Shopify store will
work behind a simple REST API that’s accessible from a web app you’ve created.
The app acts as both a store admin and a front-end that you can use to test
your products, add new products, and view historical information about your
customers. So no coding is required for this part of the process. In addition
to the API, Shopify provides a free CloudFront CDN service for downloading and
serving your store from multiple locations. With the CloudFront service, you’re
not charged a penny for the resources your customers use to access your store,
so there’s no extra work on your end to make this use case any more expensive.
Over the years, Shopify has grown its product library to include over 65,000
products. But which products should you develop and which e-commerce platforms
should you use? Built-in features and specs can give you a good indication of
which products are popular on Shopify, but the ultimate decision will come down
to your own business goals. It’s wise to find the best-suited product for your
product category, but remember to leave room for future growth and
experimentation is encouraged. Definitely have a look through the Shopify
product development branch if you’re feeling unsure, this contains features
that you wouldn’t necessarily find under ‘general’ in their beta releases.
There are many important features you should be familiar with.
5. Pros and cons of using Shopify as your e-commerce platform
Shopify
is good for people new to e-commerce who don't have a big budget, but it isn't
the best if you're a technical person and want to have more control over your
site. That being said, Shopify functions perfectly well for these creators and
can serve as a great entryway into online e-commerce. Before you get started
deciding between the different platforms, a quick note on custom domains. The
process of choosing a subject matter domain is a bit technical, so we suggest
you take a look at our article on the topic — But before you start picking a
domain, you will need to pick a provider to handle the SEO duties. Shopify’s
advantage over other platforms lies in their cloud infrastructure. For any shop
you upload to Shopify, the hosting company builds it with the customization and
security in mind. This way, small business owners can focus on the actual
product instead of worry about website management and infrastructure. It’s in
addition to all the features that make Shopify special, though, that enables
them to consistently grow their platform. With a slew of new integrations
coming as a part of their partnership with Shopify in 2019, Shopify has an
entire suite of features selling theme options, payment integration options,
and even a graphics package to spice up your store. If you intend on creating
your own physical store with Shopify, it unlocks a lot of integration
possibilities for the first time. With this inclusion comes a variety of ways
to dress your store to suit your needs. Shopify’s easy-to-use theme engine
allows you to select the color scheme and make it pretty, quickly and simply.
With drag and drop options you can make edits on-the-fly. With the Customize
page, you can see a rundown of all your currently installed themes, and they
are organized in categories like “Home”, “SEO”, ““Posts”, and “Categories.
Proximate
Solutions Offers Shopify Development Services in USA
Our company, Proximate Solutions, has a long
history of designing and developing websites and e-commerce stores. We have
offices in Dubai, U.A.E., Mississauga, Canada, and Lahore, Pakistan. Our
developers are captivating and love what they do. They create amazing WordPress
themes and plugins for your business to use.
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